AVP Program Marketing - Business Insurance - Construction Lines - Madison, NJ

Description
Develop and lead product go-to-market strategies across various channels of distribution including Independent Marketing Organizations, Managing General Agents, Broker Dealers, and Financial Institutions for Construction lines of insurance.

Insurance Lines include: General Liability, Employers Liability, Site Pollution, Inland Marine, Umbrella, Builder Risk, Professional Liability, etc.

*** Review existing industry and competitive research to understand customer needs, get a pulse of the market, and identify path forward to support marketing and distribution.

*** Develop and lead strategic go-to-market plans for the launch of new products and releases.

*** Manage cross-functional implementation of plan, including strategizing with marketing, market planning, competitive intelligence, research, sales, operations and executive leadership teams.

*** Develop implement, and manage marketing programs that drive qualified leads, including content, webinars, nurturing campaigns, whitepapers, etc.

*** Craft product positioning and messaging with marketing communications and sales teams to articulate compelling marketing positioning based on product distinctions through all communication mediums.

*** Coordinate marketing, product, market planning and sales teams to effectively identify prospects and drive leads in support of plan.

*** Partner with sales development team to implement strategic messaging into wholesaler training initiatives and ensure enablement of sales force.

Build a career at an extraordinary organization offering an industry competitive compensation package, bonuses, tuition reimbursement, full medical benefits, 401(k) savings plan, comprehensive vacation policies, numerous professional development opportunities, vibrant and growth oriented work environment, and more!

For details contact Mason Ingling at:
(609) 584-9000 ext 239

Or submit resume online at:
http://dmc9.com/mpi/app.asp

Or email to:
1000041276_10007348@jobbank303.com

Please reference #39056158 when responding.
Years of Experience
5+ years
Location
New Jersey
Low Salary
$120,000.00
High Salary
$200,000.00
Job Contact
Mason Ingling
Job Contact Phone
(609) 584-9000 ext 239
Job Contact Email
1000041276_10007348@jobbank303.com
Apply Online
http://dmc9.com/mpi/app.asp
City
Zip
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